Mark Sanborn & GiANT Impact Sign Strategic Partnership

For Immediate Release

Contact:  Jayson Teagle, Brand Development Manager
               Phone: (678) 225-3526
               Fax: (678) 225-3106
               E-mail: jayson.teagle[AT]maximumimpact.com

July 17, 2008

Atlanta, GA — Bestselling author Mark Sanborn and leadership development company Giant Impact signed a strategic partnership on July 11 to combine their talents and resources to impact future generations of leaders. Aligned with similar missions and values, Giant Impact and Mark Sanborn will use the alliance to multiply their existing influence around the world.

Giant Impact, based in Atlanta, is an inspirational leadership company focused on connecting head knowledge with heart passion of leaders through personal leadership resources, team training and business leadership structure.

Giant will develop products, resources and events around Sanborn’s existing and future content. In addition, the organization will offer free interviews and articles through the Maximum Impact podcast, Web site and Leadership Wired newsletter.

Mark Sanborn is a Giant with unquestioned character, a great deal of influence and a powerful message,” said Jeremie Kubicek, CEO of Giant. “We trust that the extent of our influence will be maximized, and that ultimately many more lives will be impacted. We couldn’t be more excited to partner with Mark and impact more lives.”

Mark Sanborn is an international author and thought leader on leadership and customer service. He has served as the president of the National Speakers Association and is one of the youngest speakers ever to be inducted into the Speaker Hall of Fame. In 2007, Mark was given The Ambassador of Free Enterprise Award by Sales and Marketing Executives International.

Sanborn has authored seven books and nearly two dozen audio and video training programs. “The Fred Factor” continues to be an international success that debuted as a Wall Street Journal and Business Week bestseller. Sanborn’s latest book, “You Don’t Need a Title to be a Leader,” was released by Random House in 2006 and was an Amazon business book bestseller. Random House plans to release his newest book, “The Encore Effect,” this September.

“Giant Impact and I are both committed to increasing our positive impact in the world and I believe this partnership will enable us to do that,” said Sanborn. “We share the same values and mission to make a bigger and better difference to our audiences, and the increased reach of my ideas to Giant Impact’s clients (and visa versa) will be significant. I am excited about this strategic partnership.”

For more information about Mark Sanborn and Giant Impact, visit www.marksanborn.com and www.giantimpact.com. Giant plans to release more information about this partnership within the next few months.

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