Next time you’re in a restaurant, look around. How many people are scrambling to find their readers?

I’m 54. My eyesight is not as good as it once was. Today at lunch the type font as 10 point. I didn’t have my readers. I couldn’t read the menu.

As baby boomers age, we need to take into account font size on menus, instructions and web pages.

Unless your target market is only young customers with perfect vision, take that into account the next time you design a brochure or print something.

You can improve your customer’s experience by paying attention to font size.

Mark Sanborn
About Mark Sanborn

Mark Sanborn, CSP, CPAE, is president of Sanborn & Associates, Inc., an idea studio dedicated to developing leaders in business and in life. Mark is an international bestselling author and noted expert on leadership, team building, customer service and change. Mark Sanborn graduated cum laude from The Ohio State University. In addition to his work as a business educator and author, Mark continues to be an active leadership practitioner. Most recently he served as the president of the National Speakers Association.

One Response to Improve Service with Larger Fonts
  1. Hi Mark,

    This one’s a gem.

    The book, webpage, event ticket, or special offer that a person can easily read, is the one that will capture their attention.


Leave a Reply

Your email address will not be published. Required fields are marked *

Share This