Apple is iconic, as beloved as God, mom and…well, Apple, forget the pie.
But has it become mainstream?
And is it losing its edge, changing in the wrong ways?
Could Apple become the next Sony?
Today Apple is the most valuable company of all time but its stock has recently dropped 20% in value.
It is the 800 pound gorilla of technology. Analysts, consumers and competitors alike closely monitor not only what is Apple is doing, but what is it rumored to be doing.
The iconic Steve Jobs is gone and has left the company in capable hands, but they’re not Job’s hands. Can Tim Cook–or anyone for that matter–fill the watchmaker’s shoes?
What of the recent leadership shake-up at company headquarters, the decision to abandon Google Maps and replace it with an inferior option, and the heated competition coming Apple’s way on both tablet and smart-phone fronts?
Apple fans say it produces insanely great products, both in design and functionality but not everyone outside the tribe agrees.
And Apple never was nor ever will be the low cost alternative in any of their marketspace.
(On a personal note, I am an Apple user, from my iPhone 5 to my office and home systems to the iPads my kids use in school. That is not to say I’m as fanatical a fan as many. We’ve had three catastrophic failures on two our of office machines that have cost significant time and money. And my new iPhone 5 has already required a trip to the Apple store. If there is a silver lining in my travails, it is the generally terrific customer service I’ve received when there is a problem.)
So here’s the test: what would you do?
If you were in charge at Apple what strategies would you pursue? What would you do differently? Brand? Positioning? Pick your three best suggestions and weigh in with your comments. The individual who contributes the best ideas (which I will subjectively choose) will receive a free book of his or her choice and some other learning resources.