Sanborn & Associates is an idea studio dedicated to developing leaders in business and in life.

Posts Tagged ‘book review’

You’ve Got to Be Believed to Be Heard

Tuesday, September 30th, 2008

That’s the name of a new book by my friend Bert Decker. Bert, a former award winning television producer, is the founder of Decker Communication, one of the most respected executive speech coaching organizations in the country. This book is a classic bestseller that has been revised and updated and just released by St. Martin Press. It is packed with ideas and tactics to make you a more believable and hence powerful communicator. I recommend it.