Crush Hyperbole and Promise Real Value
Too many marketers use exaggeration and hyperbole in their communication. Rather than telling Communicate clear, quantifiable value you can create rather than promising ambiguous results based on slang.
Too many marketers use exaggeration and hyperbole in their communication. Rather than telling Communicate clear, quantifiable value you can create rather than promising ambiguous results based on slang.
Learn the seven credibility killers of good communication.
Leadership effectiveness is based on credibility. Here are three ways to keep your credibility high.
Bad TV can provide some important lessons for leaders.
Do any of these ten things and you probably won’t be taken seriously in your written communications.