While browsing my local bookstore I noticed a new book about design that promised visionary insight and transformation. The cover was colorful but inside the book was…plain.

I’ve not read the book. The ideas contained indeed might be transformative and insightful. Regrettably there was a huge disconnect from the premise. The title and description  lead me to expect a book with lush and imaginative illustrations and graphics. Instead I got a book that was as ordinary as the books I read (and write) in their design.

I was reminded of the time tested colloquialism “easier said than done.” While the marketplace might admire lofty aspirations it pays for brilliant execution.

Here’s a personal crazy-maker: I speak and write about customer service so I want to make sure that’s what my office provides. We are under the microscope. When my business goofs, people are more acutely aware because they expect more from us. I want it always to be as good as what I write about. If it isn’t I want our recovery to be exceptional. Easier said than done.

What are the “easier said than done” opportunities or pitfalls in your business? In your life? It is good policy to run periodic reality checks. Practice what you preach, but try only to preach what you practice.