This morning I saw a house painter at Starbucks. He wore the typcical paint splattered pants and white tee shirt. He looked like most house painters except for the snappy fedora. Combined with a pony tail and sun glasses, what set him apart was his style.

You might not think that is significant, but consider: I wouldn’t be blogging about him if he looked like everyone else. And I wouldn’t have made it a point to notice his truck and signage.

Style is important; not more important than substance, but still important. Done right it gets you noticed in the right way, differentiates you from your competitors and enhances your brand. (Do it wrong and you come across as strange.

In The Art of Living, Epectitus says, “Wherever you find yourself and in whatever circumstances, give an impeccable performance.” That is an underlying theme in my books The Fred Factor and The Encore Effect. Performance isn’t, however, just about what you do, but how you look while you’re doing it. Style differentiates.

Whatever you do, do it with style.