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	<title>Sanborn and Associates &#187; The Fred Factor</title>
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	<link>http://www.marksanborn.com/blog</link>
	<description>Sanborn and Associates</description>
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		<title>Finding &#8220;Fred&#8221; at Church</title>
		<link>http://www.marksanborn.com/blog/finding-fred-at-church/</link>
		<comments>http://www.marksanborn.com/blog/finding-fred-at-church/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 20:31:07 +0000</pubDate>
		<dc:creator>Mark Sanborn</dc:creator>
				<category><![CDATA[Observations]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[Fred]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[The Fred Factor]]></category>

		<guid isPermaLink="false">http://www.marksanborn.com/blog/?p=594</guid>
		<description><![CDATA[The book "The Fred Factor" is about turning the ordinary into the extraordinary. Read about a woman who found a "Fred" at church.]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 20px; margin-bottom: 20px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.marksanborn.com%2Fblog%2Ffinding-fred-at-church%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.marksanborn.com%2Fblog%2Ffinding-fred-at-church%2F" height="61" width="51" /></a></div><p>Reader Nancy Wright submitted the following story after reading the January issue of my ezine.</p>
<p>&#8220;I just read your latest ezine and the article “Live like Fred&#8221; has spurred me to share this experience with you. I was standing in the back of my church during a service several weeks ago and noticed one of our ushers &#8220;living like Fred&#8221; (although she would have no idea what that meant). Our ushers hand out programs to people who enter the service. Included in the program is an outline that people can fill in during the sermon. This particular usher would fill out the outlines as far as the pastor had gotten so that anyone entering the service late would know where they were in the service and would not have missed any of the teaching points. This woman only has sight in one eye, and it is somewhat limited at that.  So for her to hurry to fill in those programs for late arrivers is truly a remarkable thing.</p>
<p>I was inspired (and told her so). The notion of &#8220;living like Fred&#8221; is very powerful and I will endeavor to live that way myself!&#8221;</p>
<p>Thanks for sharing, Nancy!</p>
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		<title>Jimmy is a Fred</title>
		<link>http://www.marksanborn.com/blog/jimmy-is-a-fred/</link>
		<comments>http://www.marksanborn.com/blog/jimmy-is-a-fred/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 20:36:26 +0000</pubDate>
		<dc:creator>Mark Sanborn</dc:creator>
				<category><![CDATA[Encore Effect]]></category>
		<category><![CDATA[Observations]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[The Fred Factor]]></category>

		<guid isPermaLink="false">http://www.marksanborn.com/blog/?p=415</guid>
		<description><![CDATA[Elite/Safelite technician proves to be a "Fred."]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 20px; margin-bottom: 20px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.marksanborn.com%2Fblog%2Fjimmy-is-a-fred%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.marksanborn.com%2Fblog%2Fjimmy-is-a-fred%2F" height="61" width="51" /></a></div><p>We go through a lot of windshields here in Colorado. The windshield on my Audio had a 12 inch crack that was threatening to become disasterous so I scheduled a replacement with Elite/Safelite Auto Glass.</p>
<p>The technician who came to the office was Jimmy. His attitude and professionalism were reassuring and, as a car guy, I appreciated that he not only seemed to know what he was doing but appreciated cars.  The install went smoothly and Jimmy educated me on what to do and not to do until the glass install was truly set. I thanked him and he was off to his next appointment.</p>
<p>Twenty minutes later there was a knock on the door. It was Jimmy. I thought maybe he&#8217;d forgotten to finish some paperwork but that wasn&#8217;t the case.</p>
<p>When he got to the next appointment he realized he hadn&#8217;t reattached my transponder for the toll road I frequently drive. He came back and did so (frankly I hadn&#8217;t noticed as I&#8217;d planned to do so myself).</p>
<p>Little things make a big difference, and Jimmy&#8217;s willingness to go out of his way to make my installation perfect make him a Fred.</p>
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