Crush Hyperbole and Promise Real Value
Too many marketers use exaggeration and hyperbole in their communication. Rather than telling Communicate clear, quantifiable value you can create rather than promising ambiguous results based on slang.
Too many marketers use exaggeration and hyperbole in their communication. Rather than telling Communicate clear, quantifiable value you can create rather than promising ambiguous results based on slang.
A client recently told me about the amazing Halloween celebration they were having for their employees and their families. He made it sound so good I wanted to go, too. Then he said, “It doesn’t make us more productive, but it is fun.” I respectfully disagree. I think having fun does make an organization more…
Change is a constant. (Ho hum.) But if you know that, what are you doing about it? If you are committed to making your best even better, you won’t just react to change, you’ll create it. In this blog series, I’ve been sharing tips from my new book, The Potential Principle, on where to focus on…
Precision matters in business and life. Learn how being precise increases your value proposition.
To make your business and your life better in 2013, implement these 13 big ideas.
Want to add value to your own life? Here are four powerful ways to do it.
Disney is one of the best in the world at creating value. Learn how “imagineers” innovate.
An IPO indicates how a company is valued. How is your work valued? Here are some things to consider for building your personal IPO.
You and I must continually be creating new value for customers and clients. Consider how Facebook creates everlasting value to stay on the leading edge.
Precision matters in business and life. “Literally” shouldn’t be confused with a close approximation. Learn how being precise increases your value proposition.