That’s the name of a new book by my friend Bert Decker. Bert, a former award winning television producer, is the founder of Decker Communication, one of the most respected executive speech coaching organizations in the country. This book is a classic bestseller that has been revised and updated and just released by St. Martin Press. It is packed with ideas and tactics to make you a more believable and hence powerful communicator. I recommend it.
You’ve Got to Be Believed to Be Heard
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[...] Mark Sanborn: This book is a classic bestseller that has been revised and updated … I recommend it. [...]