Sanborn on Leadership Mark Sanborn talks about leadership and success in business and life

The Ten Commandments of Customer Service

  1. Live by the Golden Rule: customers have the gold, therefore they make the rules.
  2. Develop service from the inside out through teamwork.
  3. Deliver the two things every customer wants and needs: solutions to problems and good feelings.
  4. Use the customer’s definition of quality and service.
  5. Ask more and better questions.
  6. Convert complaints and problems into commitment and profit.
  7. Create a superior experience.
  8. Teach everyone how to add value.
  9. Do everything more, better, faster, different, funner or less.
  10. Always honor the customer but humor yourself.

Additional Resources...
The Ten Commandments of Customer Service monograph (PDF).

The 10 Commandments of Exceptional Customer Service:
150 Ideas for Improving Service
a Mark Sanborn eBook (PDF).

The Ten Commandments of Customer Service

What does truly exceptional customer service in your industry look like? The chances are good that your customers have never seen it, according to the American Customer Satisfaction Index. This nationwide survey determined that across 24 industries, customer service levels have been declining, on average.

This is unfortunate, and it can directly affect the fortunes of your company.

Why are the Ten Commandments of Customer Service important?

Less-than-exceptional customer service dampens enthusiasm towards your organization. If you aren't consistently exceeding expectations, then sooner or later it will have a draining affect on your bottom line.

How can the Ten Commandments of Customer Service help your organization?

Some customer service programs offer good ideas but stop short of delivering hands-on solutions your people can implement right away. This program - based on Sanborn's Ten Commandments of Customer Service - offers workable solutions, custom-tailored to your business. Some program highlights:

  • What's missing from the traditional view of customer service
  • Simple, proven techniques for exceeding customer expectations
  • The "smooth sailing" technique to prevent customer aggravation
  • Secrets of creating long-lasting customer loyalty
  • How your customers define "quality" and "service"
  • Two ways to lose customers - or, win them over forever
  • The secret of hitting home runs every time with your customers
  • How to add value to your customer's experiences with your business, without spending a penny more
  • The Perfection Myth - what it really takes to deliver superior customer service
  • The one thing even more important than customer service
  • Continuous upgrading: how to keep from resting on your laurels

This thought-provoking, entertaining presentation of Ten Commandments of Customer Service will inspire action. After the presentation, you'll be ready to deliver consistently superior customer service at a level most organizations only talk about.

Find out more about the Ten Commandments of Customer Service today!