Sanborn on Selling

by Mark Sanborn, CSP, CPAE

Beware of Average Advice

Beware of advice. Most advice applies only to average people. An average person wouldn't win the big account. An average person wouldn't be capable of negotiating a raise during a pay freeze. An average person wouldn't be able to keep going after they'd been knocked down a dozen times.

So don't be an average person. And don't listen to people who are accustomed to giving advice to average people. They are a vexation to the spirit.

The Facts of Life

No matter how good the economy is now, it will eventually take a downturn.

No matter how much your company loves you and you love them, you may eventually have a falling out.

Your best customer may end up doing time in the federal penitentiary.

Consumer Reports may blast your product.

If any of those things happen, what will you do?????

Most people would say, "There's nothing I can do. I'm a victim of circumstance!"

Bunk. No matter how bad things are, the true winners keep on winning. Maybe not quite as big or as much, but they still win. That's because they're NOT victims of circumstance. They're victors of circumstance.

When you can't control what happens, control how you respond.

Mark Sanborn, CSP, CPAE is a professional speaker published in the areas of leadership, change management, customer service and teamwork. He works with business organizations who want to reach the next level of success and individuals who want to perform at their best. You can email him at Mark@MarkSanborn.com [1], phone him at (800) 650-3343 or visit his Web site at http://www.marksanborn.com [2].