Innovators don't just survive tough times, they thrive. We have only to look as far as Apple and their innovative iProducts or Google and their stratospheric stock price to see that those who innovate are rewarded.

Mark recently interviewed Robert B. Tucker - a leading expert on innovation - who maintains that innovation is a critical and essential survival skill for the 21st Century. Companies, and individuals who grow complacent and static, who stop creating and growing will fall by the wayside. Consider AOL, Netscape or any number of former innovators, market makers and paradigm shakers and creators who've fallen by the wayside and you'll see the wisdom of this belief.

Mark Sanborn has provided you a tool that will spur you to new heights of innovation in 101 value-packed tips for sparking the fire of creativity and turning on the light bulb of Edisonian inventiveness that will get you and keep you on the creativity band wagon.

Why has Mark made these tips available? Have you read The Fred Factor? Three of its four foundational principles relate to innovation and creativity...

Principle 1 :: Everyone makes a difference. (Innovators tend to make more of one!)
Principle 3 :: Continually create value for others. (Innovators create value, industrys, jobs and wealth.)
Principle 4 :: Reinvent yourself regularly. (Wow! Innovate yourself. What a novel concept!)

Put these 101 creativity inspiring concepts into play and watch your personal productivity and satisfaction soar.

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