Always Win

How to Succeed When Times Are Good, Bad, or In Between

In Always Win, Mark Sanborn, author of the bestselling book The Fred Factor, prepares you for life’s inevitable cycles of up and down and, too often, in-between.

We tend to be surprised when downturns hit us and treat them as the exception and when times are good, we act as if they will never change. In this book, Mark shows us what we should always be doing to be prepared for these cycles and events in our lives in order to make the most of them.

Mark tells his own story of a downturn he experienced. Then, he identifies the principles and practices that will help you discover opportunities in both good times and bad, in up and sideways years. Mark provides timely wisdom that can’t be ignored no matter where you are in your personal or professional life.

Always Win

We tend to be surprised when downturns hit us and treat them as the exception―and when times are good, we act as if they will never change. Timely wisdom that can’t be ignored no matter where you are in your personal or professional life.

Mark Sanborn Headshot

About the Author

Mark Sanborn, CSP, CPAE, is president of Sanborn & Associates, Inc., an idea studio dedicated to developing leaders in business and in life. Mark is an international bestselling author and noted expert on leadership, team building, customer service and change.

Mark Sanborn graduated cum laude from The Ohio State University. In addition to his work as a business educator and author, Mark continues to be an active leadership practitioner, including having served as the president of the National Speakers Association.

Mark holds the Certified Speaking Professional designation from the National Speakers Association (NSA) and is a member of the Speaker Hall of Fame. He was honored with the Cavett Award, the highest honor the NSA bestows on its members, in recognition of his outstanding contributions to the speaking profession. Mark is also a member of the exclusive Speakers Roundtable, made up of 20 of the top speakers in America.

About the Book

In Always Win, Mark Sanborn, author of the bestselling book The Fred Factor, prepares you for life’s inevitable cycles of up and down and, too often, in-between.

We tend to be surprised when downturns hit us and treat them as the exception and when times are good, we act as if they will never change. In this book, Mark shows us what we should always be doing to be prepared for these cycles and events in our lives in order to make the most of them.

Mark tells his own story of a downturn he experienced. Then, he identifies the principles and practices that will help you discover opportunities in both good times and bad, in up and sideways years. Mark provides timely wisdom that can’t be ignored no matter where you are in your personal or professional life.

Always Win