Fred 2.0 Book

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Mark Sanborn

"Fred 2.0 is a book that everyone in a service business will want to read and share!"
- Jennifer Griffith, President of Commerce National Bank


"The Fred Factor has had a measurable impact on our employees, and Fred 2.0 is destined to create an
even bigger ripple effect. This is a must read book."
- Beth Scheitzach, Manager of Organizational Development and Training, University of Central Florida

Mark Sanborn

Download a Sample Chapter

Download the Foreward Plus
the First Chapter of Fred 2.0

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About Fred 2.0

With Fred 2.0 you'll have the tools and strategies to aim higher and achieve the extraordinary for yourself, your organization, your team and those around you.

Read More About The Book Below

Download Summary Handout

Download this summary handout of the key principles from Fred 2.0, a new book by Mark Sanborn.

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Mark Sanborn

Purchase Fred 2.0 & Get Instant Access to an
EXTRAordinary Fred Resource Kit w/ Free Downloads & Tools!

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1. Purchase Fred 2.0 from any retailer (online or offline), order now via links below.

2. Enter your purchase information via the form here

3. That's it. Once you submit your information via the form on this page, you'll receive instant access to the EXTRAordinary Fred Resource Kit online.

Kit Includes: Fred 2.0 Action Plan, 30 Days of Fred, Audio Download with Mark Sanborn and Bob Burg sharing Fred strategies for enhanced leadership and customer service, and more! Value of over $99.

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Mark Sanborn

Fred 2.0:

New Ideas on How to Keep Delivering Extraordinary Results

Nine years ago, bestselling author and business consultant Mark Sanborn introduced the world to Fred, his postman, who delivered extraordinary service in simple but remarkable ways. Fred’s story of passion, purpose and commitment inspired millions. Individuals, companies, even cities were inspired to turn the ordinary into the extraordinary each day.

Mark Sanborn

Today, with stiff competition from the networked global economy, delivering extraordinary results is more important than ever to not only obtain a competitive advantage but also to thrive personally and professionally. With Fred 2.0, Mark revisits the original Fred to gain new insights and also equips us with new strategies to achieve more. Fred 2.0 also shares stories of real-world “Fred’s” that Mark has met and illustrates how they apply Fred-like principles to their work and life. You’ll not only be inspired by Fred 2.0, you’ll also have the tools and strategies to aim higher and achieve the extraordinary yourself, for your organization, your team and those around you.

It’s time to transform the ordinary into extraordinary and Fred 2.0 will show you how.


Mark Sanborn

“When Mark Sanborn first introduced us to Fred, he challeneged us to do our jobs better. Now with Fred 2.0, he inspires us to take our service to the next level.”

— Harvey Mackay
#1 New York Times bestselling author
of Swim with the Sharks without Being Eaten Alive

Mark Sanborn

“At Zappos we have been using The Fred Factor for several years to inspire our employees to take ownership of customer service and to use their own experiences to live and deliver wow.”

— Tony Hsieh
CEO of Zappos.com Inc,
& New York Times bestselling author

Mark Sanborn

“Mark Sanborn has done it again...Fred 2.0 demonstrates you can provide greater service, build better relationships, and create more value. It isn't just a recipe for finding more satisfaction at work; it's a blueprint for fixing our global economy.”

— Michael Hyatt
New York Times bestselling author,
& former CEO of Thomas Nelson Plublishers

Order Mark Sanborn's Fred 2.0:

New Ideas on How to Keep Delivering Extraordinary Results

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